START, LAUNCH AND GROW YOUR BUSINESS

January 2023
New Entrepreneur Incubator

As Featured In:

Our New Entrepreneur Incubator is for the aspiring business owner who wants to launch and grow a successful business, but doesn’t know where to start!

✔️ Discover your God-ordained purpose, develop and register a business centered around it.

✔️ Identify your target customer’s wants, needs, challenges, and what motivates them to purchase.

✔️ Receive a clear picture of your unique brand identity, voice, and competitive differentiators to stand out and position your brand more effectively.

✔️ Establish your product and service list and appropriate pricing.

✔️ Launch a professional and beautiful brand and website that looks cohesive on and offline and stands out from your competitors.

What’s Included in the Incubator:

In this 12-Week Course, we will train and coach a small group of aspiring entrepreneurs on how to start, launch and grow their businesses. Our next cohort will begin on Jan. 21st, 2023 and instruction will be held every Saturday from 10-12:30pm EST in Silver Spring, MD, and also streamed virtually.

– Dedicated support and weekly office hours

Step-by-step lessons and assignments. Nothing is left out

– All our workbooks, cheatsheets & templates we use in our own business

Opportunity to win a $5,000 grant for your business!

Saturday, Jan. 21st

WEEK 1: IDENTIFYING YOUR PURPOSE AND PASSIONS

Do you want to start your own business but are not sure what type? Do you know God has called you to something greater than your 9-5, but still are determining how to monetize it?

We’ll work together to explore your gifts and determine what type of business you should develop that lights you up and speaks to your God-ordained purpose!

Saturday, Jan. 28TH

WEEK 2: Business Name creation AND registRATION

Let’s get your new business named and registered with the state and government as a legal business entity!

We’ll help you come up with a name for the business, register it as a single-member LLC and get an EIN. (LLC business license fees are included in Incubator registration costs.)

Saturday, FEB. 4TH

WEEK 3: DETERMINING YOUR TARGET CUSTOMER(S)

Let’s talk about what customers you should be targeting and how you can attract them.

We’ll come up with their identity and demographics, biggest challenges, a day in the life, and motivations. So that you can get clear on who you’ll be marketing to.

Saturday, FEB. 11TH

WEEK 4: Competitive research and narrating your brand

We will show you how to stand out from your competitors and narrate your brand so that you can turn your new brand identity into a story that will connect with customers.

We’ll also help you develop a competitive analysis to establish what makes your products or services unique and, therefore, what attributes you play up in order to attract your target market.

Saturday, FEB. 18TH

WEEK 5: ESTABLISHING YOUR PRODUCTS, SERVICES AND PRICING

Now that your competitive research is done, its time to craft your products and services list!

We will help you come up with your product and service offerings and figure out competitive pricing for your industry.

Saturday, FEB. 25TH

WEEK 6: LOGO AND BRAND DEVELOPMENT

Learn how to develop a professional logo and brand so that you can have a cohesive digital footprint that demands attention!

We’ll show you how to develop your brand style guide, logo, color scheme, fonts, patterns/textures, and photo mood board to use across your social media, website and promotional materials.

Saturday, MAR. 4TH

WEEK 7: COPYWRITING THAT CONVERTS

Learn how to write website copy that brings in more email subscribers, social media followers, and clients.

Develop your brand voice and speak directly to your target customer so they’re led to take an action on your site instead of clicking off.

Saturday, MAR. 11TH

WEEK 8: BEAUTIFUL, CUSTOM WEBSITES

We’ll provide you with custom, designed WordPress templates and show you how to build a conversion-focused website that will bring in more leads.

Launch a beautiful and professional website that’s mobile-optimized and includes email marketing integration.

Saturday, MAR. 18TH

WEEK 9: organic search engine optimization

Learn how to conduct keyword research to be found on the first page of Google. Optimize your page titles, descriptions and tags.

Submit your sitemap to Google for properly indexing. Learn organic growth techniques to continue to improve your Search Engine Optimization (SEO) going forward.

Saturday, mar. 25TH

WEEK 10: DEVELOPING A profitable launch plan

It’s time to launch your new brand and website, but how do you do it so you can maximize your profit?

We’ll help you develop a 45-day social media and email launch strategy with compelling graphics and copy.

Saturday, APR. 1ST

WEEK 11: pitch preparation

Interested in winning a $5,000 grant for your business? In this session, we’ll provide a sample pitch deck and teach you what goes into a great pitch.

Two weeks later, 5 finalists will be selected to pitch their companies live and one finalist will be selected to win the grant at our Business Expo and Pitch Competition.

Saturday, APR. 8TH

week 12: bonus training – Building a Sales Funnel and Facebook Ads*

In this one-day training, we’ll teach you how to set up an automated sales funnel that will bring in consistent leads. We’ll walk you through how to create a free offer to draw leads in, how to set up a nurture email sequence to draw clients closer to making a buying decision, and help with automated appointment scheduling to get them on your calendar. 

The second half of this training will walk you through the process of setting up a Facebook ad to promote your free offer.

*Additional fee applies

Saturday, APR. 15TH

Business Expo and Pitch Competition

Now that you have an established business, it’s time to promote it! You will be given a table at our End of Class Business Expo to showcase your company and start selling your products and services! Prospective shoppers from all over the DC Metropolitan area will be in attendance and you are welcome to invite your family and friends as well!

We’ll also have 5 finalists pitch their business to a select panel of judges and one finalist will take home a grant for $5,000.

the Classroom

8720 Georgia Ave., Suite 302
Silver Spring, MD 20910

We’ll be meeting every Saturday at Creative Colony Spaces in their conference room. Classes will be taught live, and up to 16 students may register to attend in person. All classes will be live-streamed via Zoom and will be available for replay after. (Additional students are welcome to register as a virtual student.)

testimonials

registration

Your Investment is Fully Backed by our Money-Back GUARANTEE!

If you are unhappy with the Incubator for any reason within the first 30 days after joining, simply email info@amwincubator.org and we will provide a refund less business registration fees incurred.

frequently asked questions

Who is this course for?

This course is for you if you are a new or aspiring entrepreneur looking to work full-time in your purpose one day and would like to grow your business to six figures a year or more!

How is this course different from others?

Our course was created by award-winning brand strategist, web designer, marketing coach, speaker, YouTuber and Podcast host, Adrian M. White. Adrian holds an MBA in Marketing and has successfully launched 5 companies over the last 13 years.

This course will allow you to learn what Adrian has learned in the last 13 years about branding, web design, and marketing to grow a six-figure business in just 12 weeks.

What if I am not able to attend every class?

All classes will be recorded and are available for replay at anytime. There will be no attendance requirement to participate in the incubator, but all coursework must be completed before Week 12 to be eligible to pitch your business for the $5,000 grant. Please note, class attendance will be considered when selecting our final grant recipient.

What equipment is needed to participate?

Your only requirement is to bring a computer to class. This can be a desktop if you are a virtual student or a laptop. Tablets are not recommended. A limited number of loaner laptops are available for rent during registration for in-person students.

Are there any additional costs?

Your first year of business licenses and domain and hosting registration is included in your incubator registration costs. Although not required, if you are participating in the Bonus Training – Building a Sales Funnel and Facebook Ads it is suggested that you purchase a subscription to an email marketing system where you can automate emails ($17-40/month). It is also recommended to buy a subscription to an automated scheduling platform like Calendly ($12-15/month). More info will be provided during the class.

What support is available during the course?

Every Saturday that training occurs, there will be at least one hour available during the class to ask the instructor questions and work on the homework assignment for that week with guidance. Additionally, there will be weekly office hours held via Zoom where you can ask additional questions if needed. Email support is also available.

What website platform do you work with?

All of our templates are designed using the  WordPress platform.

Do I need to know how to code or do web design beforehand?

No, you do not need to have any prior technical knowledge besides having internet access if you are a virtual student and a computer you can log in with.

What if I don't want to customize my own website template?

For an additional fee, you will have the option to hire our team to develop your brand/logo, copywriting and to design your website. Below are the fees:

Logo Design – $650
Logo and Brand Style Guide Design – $1,000
Website Template Customization – $850
Review and Edit of Copywriting – $250
Full Website Copywriting – $650

Why is now the best time to do this?

If you wait, you’ll be in the same place you are now. Six months from now, you’ll wish you had started today!

The next few months are going to be an unprecedented time of growth. Now is NOT the time to sit on your hands and let this opportunity pass you. We believe that if you play your cards right, you can solidify a decade’s worth of growth in a few months.

About the Instructor

Adrian M. White is an award-winning brand strategist, web designer, marketing coach, speaker and Podcast host. She specializes in helping service-based business owners SCALE to 6-figures, by launching and marketing beautiful brands and websites that attract and convert.

Since obtaining her MBA in Marketing from Hampton University in 2009, she has been passionate about catering to small businesses. After multiple years of working in sales and marketing with major corporations and agencies across the D.C. area, in 2013, she launched AMW Marketing & Design and has worked with hundreds of small businesses and non-profits across the nation. In 2022 she launched AMW Entrepreneur Incubator, Inc. whose mission is to transform individuals in today’s underserved communities into tomorrow’s social entrepreneurs.

Adrian has received numerous accolades throughout her career, including the 2022 Top Email Marketers to Follow by Show by Animaker, 2019 Sanaa Artistic Progression Award from Black Millennials for Flint, 2018 Top Email Marketing Influencer to Follow by MailMunch, and 2015 Entrepreneur of the Year by the National Black MBA Association – D.C. Chapter. She has over 17 years of marketing and web design education and experience and is ready to help her clients take their businesses to the next level!

Learn more about Adrian here.

Discover your purpose and launch a profitable business around it today!

Questions? Contact us at info@amwincubator.org or 301-683-8265